Texting, messaging, SMS. All names for arguably the most common way people keep in touch with each other nowadays.
Traditionally, carrier SMS (short message service) has been the dominant messaging platform for mobile users. It actually has a few benefits that more modern messaging services have yet to match:
- Available to anyone with a mobile phone, even if it’s not a smartphone
- Does not require a data plan (again, mostly beneficial to those without a smartphone)
- Peace of mind—you can know that if you send a message to someone, they have the capabilities to receive it, and will (unless they specifically have SMS blocked through their carrier)
Those are pretty important advantages, but since consumers are flocking to smartphones en masse, the options have opened up and alternate services have come in to offer a better experience and more features.