Motorola went a new direction late last year with the release of their latest flagship, the Moto X. They offered a service, called MotoMaker, that would allow you to customize the phone with a variety of color options for the back plate, buttons, and either a white or black front. The phone was then built, just for you, and shipped out to your home.
One of the most exciting announcements was that Motorola would offer the option of wooden backs, something that has, for the most part, never been seen from a mobile phone manufacturer. Unfortunately, the wood options were not available at launch.